cycling

Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience

What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help of a passionate (and athletic) guide? Toerisme Gelderland’s “5000km Gelderse streken” campaign allowed community members to participate with Mirre,...
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Incremental gains: If your content manager isn’t making them, your destination is losing.

Did you know that the Tour de France was created over 100 years ago as a piece of content marketing? Short on stories to write about over the summer in the early 1900s, French newspaper L’Auto created a grueling, sweltering bike race over and around the nation’s...
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