design thinking

Learn the hierarchy of your visitors’ needs and build empathy through research

The design thinking process helps destinations better understand its visitors and their travel needs. It’s all about finding empathy and adding value to their journey while increasing positive word of mouth. We’ve seen how mapping out the customer journey based on one...

Walk a mile in your visitors’ shoes by charting the customer journey

You think you know your destination better than anyone. But when’s the last time you saw it from your visitors’ point of view? Design thinking can help destinations gain this fresh perspective while giving them an opportunity to collaborate with industry to improve...

A simple Design Thinking approach to brainstorming

In theory, brainstorms are a great way to get input and collectively come up with new and innovative ideas. In reality, the outcome of brainstorms often don’t yield the results you were hoping for. This practical Design Thinking approach to brainstorming can help...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016 | Destination marketing strategy, Strategic planning, Topic: Shareable experiences

The destination marketing world is changing as consumers use technology to share their experiences online through word...

8 things new destination marketing leaders need to know

Jun 6, 2016 | Destination marketing strategy, DMO leadership

Leading a destination marketing organization (DMO) is an amazing opportunity. If you’re looking for a challenge,...

How design thinking can improve your destination’s visitor experience

Jun 1, 2016 | Visitor experience

The core duties of a destination marketing organization (DMO) are shifting away from promotion in the inspirational...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.