DNA

How Destination Campbell River leads tourism stakeholders through crisis

“The DMO’s role is to keep the industry connected.”Kirsten Soder, Executive Director at Destination Campbell River Destination Campbell River is the destination marketing organization (DMO) for a small city located on Vancouver Island in British Columbia. Like...

Need better visitor stories? Improve your place product

"How was your trip?” The answers to this question are the stories your destination’s visitors and residents tell. Travel has infinite variety, but the resulting stories all have one thing in common: memorable experiences. This means that if your destination marketing...

Gold Coast Tourism rebrands by unearthing its Place DNA®

In an extremely competitive and ever-changing travel industry, destination marketers know the importance of developing their brand in a way that resonates with its target audience. Gold Coast Tourism is no exception and recognized the need to update their brand after...

Use Place DNA® to define your destination’s core identity

Jun 21, 2016 | Brand and identity, Topic: Place DNA®

Place DNA® is at the core of the three layers of place branding that help destination marketers understand how...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016 | Destination marketing strategy, Strategic planning, Topic: Shareable experiences

The destination marketing world is changing as consumers use technology to share their experiences online through word...

How design thinking can improve your destination’s visitor experience

Jun 1, 2016 | Visitor experience

The core duties of a destination marketing organization (DMO) are shifting away from promotion in the inspirational...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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