“If you talked to people the way advertising talked to people, they’d punch you in the face.” - Hugh MacLeod Hugh’s...
How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields
Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...
2 content marketing principles that transcend algorithms and boost word of mouth
BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T...
Survive the Facebook algorithm and thrive with timeless destination marketing strategy
“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public...
Will Facebook City Guides make trip planning easier?
Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service...
Facebook travel recommendations: What your DMO needs to know
In October 2016, Facebook launched a new recommendations feature to help users get a little more help from their...
Not all engagement is equal: How your destination can nurture higher-quality interactions
Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll...
With Facebook algorithm changes, shareable content will be king
The world’s largest social network is changing the rules of the game. Facebook recently announced changes to the...
Small budget, huge impact: Content marketing success in Inuvik, Canada
Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your...
Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content
What makes a community tick? During a presentation at a Social Media Tourism Symposium event in Amsterdam, Colleen...
Visit Victoria’s UK foreign office leads innovation in working with trade partners
As destination marketing organizations (DMOs), their international offices and their trade partners work together to...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
