Facebook

Survive the Facebook algorithm and thrive with timeless destination marketing strategy

“... you can expect to see more from your friends, family and groups. As we roll this out, you'll see less public content like posts from businesses, brands, and media.” -Mark Zuckerberg, Founder and CEO at Facebook In January 2018, Facebook announced a significant...

Will Facebook City Guides make trip planning easier?

Facebook is an increasingly popular tool for travel recommendations, and the recent launch of its City Guides service is a natural next step. The new feature gathers travel-related content from across the social network and organizes custom recommendations in one...

Facebook travel recommendations: What your DMO needs to know

In October 2016, Facebook launched a new recommendations feature to help users get a little more help from their friends. Facebook friends have been asking one another to recommend restaurants, activities, and travel on the site for quite some time, which is all part...

Not all engagement is equal: How your destination can nurture higher-quality interactions

Jul 19, 2016 | Best practices and tactics, Content marketing and campaigns

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll...

With Facebook algorithm changes, shareable content will be king

Jul 8, 2016 | Best practices and tactics, Content marketing and campaigns

The world’s largest social network is changing the rules of the game. Facebook recently announced changes to the...

Small budget, huge impact: Content marketing success in Inuvik, Canada

Jun 29, 2016 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your...

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