funding

Switzerland Tourism’s innovative funding model creates valuable partnerships that mitigate risk

Effective long-term strategy means weathering economic ups and downs, but many of today’s destination marketers work within a fragile funding model. Budgets can be volatile from year to year as many destination marketing organizations (DMOs) rely on government funding...
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Martyn Collins describes barriers to DMO innovation in the UK

Many destination marketing organizations (DMOs) have a real aversion to risk. For some, the need to justify their funding to government stakeholders can cause fear of pursuing newer models and strategies. Meanwhile, leading destination marketers are isolated, finding...
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Four critical trends impacting destination marketing leadership in 2016: Part 2

Cost and Revenue: New ideas imply new business models. Can we apply creativity to rethink the way we produce revenue? There is enormous disruption affecting the destination marketing industry. Over the past six months, the Destination Think team has invested a...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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