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Why symbolic actions matter when no one knows how COVID-19 will unfold

“How you conduct yourself during a crisis leaves a lasting impression.” Sarah Prud’homme, Senior Strategic Consultant at Destination Think The symbolic actions you take during a crisis will shape how people perceive your destination. Sometimes destination...

How residents of Lesvos, Greece share authentic stories to counter tourism crisis

Destinations, take heed: your locals have plenty to say about the place they live. As word-of-mouth recommendations move online and stories travel from the ground up, residents hold the greatest power to shape perceptions that affect tourism. This is especially true...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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