influencers

3 content marketing trends for your DMO in 2020

Time marches on, the Earth keeps spinning and the world of content marketing continues to evolve. Last December, we shared our team’s content marketing observations and identified trends to guide destination marketers into 2019. As we say farewell to another year of...

Is your messaging obsolete? This is the art of niche content marketing

Now, more than ever, there is a destination and a vacation to suit every kind of traveller. Your dream holiday is likely to be different than that of the person next to you. You’re unique, after all. This idea continues to drive the diversification of travel...

Google Maps makes trip planning more social with new Lists feature

Every industry has at least one trailblazer that grabs the attention of the entire market whenever they announce something new. For technology, it’s Apple. The auto industry has Tesla. Music has Adele. Increasingly for DMOs, it’s Google. No company has more power to...

An insider look at how to work with influencers

Feb 21, 2017 | Content marketing and campaigns, Tips from destinations

The traditional role of the travel journalist is changing faster than your PR agency can get an influencer on a plane....

Make the most of your influencer trip: 8 tips for destinations

Aug 29, 2016 | Best practices and tactics, Content marketing and campaigns

Influencer trips are becoming ubiquitous for destinations, but not all trips are created equal. A trip’s effectiveness...

What to consider when working with videographers and video influencers

Jul 14, 2016 | Best practices and tactics, Content marketing and campaigns

The use of video has grown exponentially in recent years as consumers, tethered to their mobile devices, have rewarded...

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