Innovation

Are you resisting or creating innovation for your destination?

A space mission is a life-and-death enterprise in which every action taken by the team is critical. In his book, An Astronaut’s Guide to Life on Earth, astronaut Chris Hadfield (who became a tourism ambassador for Ireland in 2014) describes the “aim for zero” concept...
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8 roadblocks that stop destination marketers from keeping pace with travellers

With the widespread emergence of digital technology, consumer engagement is important and valuable. The private sector has rapidly embraced consumer engagement, yet destination marketing organizations (DMOs) have been much slower to respond. What’s holding back DMOs...
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Brian Solis guest post – Innovation is a gift worth getting: Competing for the future starts with letting go of the past

As one of the world’s most sought-after digital thinkers, Brian Solis studies disruptive technology and its impact on business and society. Solis was a keynote speaker at Destination Think Forum 2016 in New York City, where he spoke about how destinations can prepare...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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