Net Promoter Score

Net Promoter Score: How destinations can gather insights to improve the visitor experience and help operators succeed

Will visitors recommend your destination to their friends? If you’re not sure, it’s time to find out. Net Promoter Score (NPS) is a critical metric for today’s destinations, built upon one simple survey question: “Would you recommend this (destination, attraction,...

Insights for destinations: Mary Meeker’s 2016 Internet Trends Report

Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations, summarizing the development of the online world and how it will impact marketing. How will this year’s trends affect destination marketers? We sent the...

Change management at the DMO: Why destinations need to be proactive

Is it business as usual for you today, or is it time for change? For many destination marketing organizations (DMOs), the time is now, because change is sweeping across the tourism industry. Destination marketers are grappling with the need to transform their...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Consent*

Thank you! You will receive an email to confirm your subscription.