niche marketing

Why do destination marketers need passionography?

Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a particular pursuit, experience, lifestyle or activity. Passionate communities can form around almost any activity or interest and can vary in size and...
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A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...
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You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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