niche

Make the most of your influencer trip: 8 tips for destinations

Influencer trips are becoming ubiquitous for destinations, but not all trips are created equal. A trip’s effectiveness will vary depending on a destination’s research and the approach it takes. Here are 8 tips for destinations that are wading into the waters of...

VISIT FLORIDA explains why increasing word-of-mouth referrals is an essential priority

The American “Sunshine State” of Florida has a vision to be the world’s #1 travel destination. Ambitious? Definitely. But VISIT FLORIDA has earned its fifth-straight record-setting year of visitation and the growth continues in 2016. A focus on increasing referrals...

Not all engagement is equal: How your destination can nurture higher-quality interactions

Before you keep reading, open up any popular destination’s Facebook or Instagram page. Choose a post and scroll through the many comments. On a page bursting with engagement from fans, which messages should you respond to? As a content manager, understanding where to...

Customer service wins: How Alaska Airlines chased an eclipse

Jul 7, 2016 | Brand and identity

There’s a community for almost everything, including eclipse chasers. And members of niche communities love to travel...

Growing nautical tourism niche provides lessons for destinations

May 31, 2016 | Destination marketing strategy, DMO leadership

Many destination marketers are seeking to define and optimize niche experiences to increase visitation from passionate...

Case Study: How Toerisme Gelderland shifted to consumer engagement by focusing on a niche experience

May 19, 2016 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

What if you could explore an entire province by bicycle – including a trail system the length of Chile – with the help...

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