passionography

What the destination marketing world can learn from Destination Campbell River

Destination Campbell River operated under a unique and extended arrangement where Destination Think had a contract to run the city’s destination marketing organization (DMO). It was always intended to be an opportunity to aggregate learning, compile all the best...

Why do destination marketers need passionography?

Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a particular pursuit, experience, lifestyle or activity. Passionate communities can form around almost any activity or interest and can vary in size and...

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You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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