place brand

Tāmaki Makaurau Auckland, Destination Think client, wins 2020 Place Brand of the Year

Auckland’s economic development and cultural agency, Auckland Unlimited, collaborated with Destination Think to uncover Tāmaki Makaurau Auckland’s unique positioning and narrative. Auckland Unlimited won the prestigious 2020 Place Brand of the Year at the City Nation...

Words matter: Helping your residents understand brand

We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t speak the language of marketing. Even if they do, they might not know your dialect of place marketing. It’s smart to assume that your stakeholders aren’t...

Fight your DMO’s identity crisis with Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best destination marketing organizations (DMOs) not only have a solid understanding of their destination’s identity but know how this foundation intricately...

What is Place DNA®? Here’s your essential reading list

Dec 20, 2016 | Brand and identity, Topic: Place DNA®

Destination marketers need to understand the different types of value that a place can offer. This understanding...

3 essential elements of the place brand formula

Nov 3, 2016 | Brand and identity, Topic: Place DNA®

How does the rest of the world see your destination? Shift perceptions in your favour by defining and communicating...

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