place brand

Tāmaki Makaurau Auckland, Destination Think client, wins 2020 Place Brand of the Year

Auckland’s economic development and cultural agency, Auckland Unlimited, collaborated with Destination Think to uncover Tāmaki Makaurau Auckland’s unique positioning and narrative. Auckland Unlimited won the prestigious 2020 Place Brand of the Year at the City Nation...

Words matter: Helping your residents understand brand

We’ve noticed that the word brand makes some people uncomfortable. Has brand become a bad word? Most people don’t speak the language of marketing. Even if they do, they might not know your dialect of place marketing. It’s smart to assume that your stakeholders aren’t...

Fight your DMO’s identity crisis with Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best destination marketing organizations (DMOs) not only have a solid understanding of their destination’s identity but know how this foundation intricately...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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