pokemon go

A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...

How will augmented reality support the tourism experience?

Building an incredible visitor experience is essential to a destination’s success. Augmented reality (AR) has an important part to play in this success as it begins to enhance real world experiences through mainstream technologies. In 2009, smartphone apps began to...

Let’s get digital: Placemaking and immersive tourism experiences

Our physical and digital worlds are colliding in ways most people wouldn’t have thought possible just a decade ago. This trend is especially apparent when we look at digital placemaking, which has begun to enhance destination experiences around the globe. What’s...

Top 5 unique ways destinations are using Pokémon GO

Sep 2, 2016 | Best practices and tactics, Content marketing and campaigns

Pokémon GO was unleashed on the world on July 6, 2016 and destinations around the globe have been incorporating the...

Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience

Aug 8, 2016 | Destination marketing strategy, Technology and innovation

Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...

What destinations should know about Pokémon GO

Jul 22, 2016 | Technology and innovation

Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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