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A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...
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How will augmented reality support the tourism experience?

Building an incredible visitor experience is essential to a destination’s success. Augmented reality (AR) has an important part to play in this success as it begins to enhance real world experiences through mainstream technologies. In 2009, smartphone apps began to...
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Let’s get digital: Placemaking and immersive tourism experiences

Our physical and digital worlds are colliding in ways most people wouldn’t have thought possible just a decade ago. This trend is especially apparent when we look at digital placemaking, which has begun to enhance destination experiences around the globe. What’s...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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