rituals

The real value of kissing a fish: how rituals help to make tourism experiences memorable

You simply have to experience this when you visit. Why? Well... you just do. Be it kissing the Blarney Stone in Ireland, or kissing a cod during a Newfoundland, Canada screech-in, some activities seem mandatory when visiting certain destinations. When you really think...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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