sarah prud’homme

Mitigate COVID-19’s impact on your destination: Phase 1 of 3

The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid widespread uncertainty, economic freefall and rising unemployment, your DMO has a crucial role to play in alleviating some of the pandemic’s worst...

Virtual Forum day 3 recap: Managing your destination and supporting your tourism industry through the COVID-19 crisis

“Instead of being the promoter of your destination, you need to be the ghostwriter of your destination. The scenario planner. The one who enables and mediates. The one who fills gaps in communication. The one who leads by example. It’s time to manage your...

Watch the webinar recording: DMO Scenario Planning for COVID-19

“Everybody needs to earn their daily bread, but this is not about the bread, this is about saving the bakery. And everybody who wants to help is very welcome.” - Frank Cuypers, senior strategist at Destination Think The destination marketing industry is gathering...

Master your destination brand with DMO Matters: Rebrand Edition

Mar 7, 2019 | Brand and identity

Discuss “brand” with a room full of your tourism stakeholders, and you might bring up a bundle of baggage bigger than...

Why 70% of destinations said involving stakeholders is a major branding challenge

Sep 7, 2018 | Brand and identity, Topic: Place DNA®

We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70%...

What tourism businesses need to know about destination branding

May 11, 2018 | Brand and identity

Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined...

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