Topic: Shareable Experiences

The real value of kissing a fish: how rituals help to make tourism experiences memorable

You simply have to experience this when you visit. Why? Well... you just do. Be it kissing the Blarney Stone in Ireland, or kissing a cod during a Newfoundland, Canada screech-in, some activities seem mandatory when visiting certain destinations. When you really think...
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Boost word of mouth with remarkable mementos

Today’s travellers are the primary storytellers of the destinations they visit. For this reason, destinations and their tourism businesses need to focus on product as the starting point for both owned and earned promotion. Experiences and products that are socialgenic...
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The end-to-end customer experience for destinations

Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive strategies that address them. As marketers respond to the shift to consumer engagement, evolving consumer behaviour and word of mouth, the need to measure...
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