social media strategy

2 content marketing principles that transcend algorithms and boost word of mouth

BREAKING: Posts beginning with the letter Q will now rank highest in Facebook’s News Feed. Marketers using L, S and T will pay higher ad rates to gain reach. In response, big brands are developing a 27th letter to beat the new algorithm. Full story at 11. Not really....
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How Holland builds and executes its social media strategy: Tips for destinations of any size

Ever wonder how other destinations do it? During Destination Think's 2015 Social Media Tourism Symposium in Amsterdam, Tessa Dirks from NBTC Holland Marketing outlined her day-to-day challenges and triumphs as the organization’s international Social Media Manager....
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