Social Media

3 insights on today’s connected visitor and digital marketing

The destination marketing organization (DMO)’s role in promoting a destination is changing. As DMOs find their new footing in the holiday planning cycle, this will mean a significant shift from focusing on campaigns promoting a destination to instead connecting with a...

Social media innovation for destination marketers

How is your organization harnessing the power of social content? You don’t need a reminder that the world of content is changing and that visitors are creating content that used to come from the destination marketing organization. But with all that brilliant,...

Content marketing for DMOs: How Visit Philadelphia creates, repurposes and measures its award-winning content for maximum engagement

Today, DMOs are called upon to be content strategists, employing writers, photographers, web strategists, technologists and more. To hear Caroline Bean, Director of Social Media at Visit Philadelphia describe it, content is the lifeblood of her organization’s...

What destinations should know about Pokémon GO

Jul 22, 2016 | Technology and innovation

Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...

Connecting with communities: Amsterdam Marketing’s approach to using emotion in social content

Jun 24, 2016 | Content marketing and campaigns, Tips from destinations, Topic: Always-on content

What makes a community tick? During a presentation at a Social Media Tourism Symposium event in Amsterdam, Colleen...

What recent Instagram changes mean for your destination and its operators

Jun 17, 2016 | Best practices and tactics, Content marketing and campaigns

Over the past few months, Instagram has been making dramatic changes to its photo sharing app and the way your...

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