storytelling

Enter the Content Cave to help your stories connect

Content marketing is as old as storytelling; in other words, it’s ancient. Storytelling mediums have evolved from cave paintings, to printed books, to Snapchat stories, to virtual reality, but the human need for compelling stories (i.e. content) remains constant. The...

Instagram Stories vs. Snapchat Stories for destinations: Part 1

There’s a race happening right now to capture stories through in-the-moment photo and video sharing, and competition is heating up between two social media giants: Instagram and Snapchat (the flagship app of the recently rebranded Snap, Inc.). Instagram Stories is one...

Don’t build your destination’s brand through advertising

Andrew Hardeman of the media and marketing site Mumbrella advises that marketers "need to focus more on improving the customer experience rather than emotional storytelling at scale, [...] because - despite what we may think - most consumers don't care about having an...

How your DMO can measure success in the new marketing world

May 26, 2016 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Destination marketing organizations (DMOs) often need to measure what they can’t manage. A marketer’s typical job is...

4 changes that shape the future for destination marketers

May 3, 2016 | Topic: Shareable experiences, Visitor experience

What are some of the most important paradigm shifts for today’s destination marketing organizations (DMOs)?...

The Destination Management and Marketing Model part 3: Storytelling

Nov 27, 2014 | Destination marketing strategy, Strategic planning

We put storytelling at the centre of our Destination Marketing and Management Model. We’ve done this for a reason....

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