Tofino

Mentoring the next generation of Indigenous tourism leaders

“Because Tofino is so popular, it definitely has the opportunity to educate visitors, and I think if you can just even change one person's mind or narrative about who we are, you're winning. It's successful.” — Maria Clark Hospitality can do more than welcome...
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Culture keepers: Showing visitors what it means to be Nuu-chah-nulth

“What I hope tourism looks like is that the people that are supporting the community, the locals that are here, can stay here, and we can bring that respect into so many different spaces. We can bring ?iisaak (respect) into not just the educational space, but into the...
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The allyship journey: Gathering settler support for Indigenous-led tourism

“Right now, the poorest people in the region – the Indigenous people – are subsidizing the conditions that enable tourism to thrive here, but they're not benefiting from it, and they're disproportionately impacted from it.” – Julian Hockin-Grant     How can...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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