Tourism Sentiment Index

3 actions to improve your DMO’s communication during COVID-19

In an unstable time, redefine successful communication using strategies and tactics that urge safety and responsible travel. Have you ever read War and Peace? If this pandemic was a novel, it would be a thick one. For your tourism destination, the first chapter might...

10 U.S. tourism markets ranked by online word of mouth

Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average of 40%. This past year, our team working on Tourism Sentiment Index (TSI) has crunched enormous amounts of data – more than a billion online...

Know your visitors, focus your budget

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going to tell everyone how great my trip was,” is long and winding. “It’s very important to understand where your target audience is in the customer...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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