Destination Think

Tourism Tofino

Why 1,000 cups of tea are at the heart of destination stewardship in the Kootenay Rockies

“You can have the greatest destination stewardship plan that the world's ever seen, but if you don't have the relationships to leverage it, it's not going to go very far.” – Brad Parsell, Kootenay Rockies Tourism The idea of having “1,000 cups of tea” is taking on a...
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“A great idea whose time has come”: When should visitor dollars fund infrastructure?

“The infrastructure needs are great […] and I think the concept of redirecting some visitors to help support these sorts of things is a great idea whose time has come.” — Brad Parsell In the popular tourism destination of Načiks, or Tofino, British Columbia, visitor...
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Renewable experiences: EVs and a community vision

“Getting involved with e-bike rentals, it's not just for tourists. [...] I want to encourage more locals to start riding bikes, whether it's a regular bike or whether it's an e-bike. They both help with the climate action plans.” – Gordon Taylor How can small steps...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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