“Because Tofino is so popular, it definitely has the opportunity to educate visitors, and I think if you can just even...
Travel Beyond
Culture keepers: Showing visitors what it means to be Nuu-chah-nulth
“What I hope tourism looks like is that the people that are supporting the community, the locals that are here, can...
Proving it’s possible: Driving climate action from within the travel industry
“If we want to change the world in a way that will solve climate, and if we want to reduce our carbon footprint, it's...
E-bikes and Electric Zambonis are helping sports fans breathe easier in Vernon, BC
“The city's been slowly, as part of the City of Vernon's Climate Action Plan, transferring out all of our old city...
The next exponential solution? AirMiners and carbon removal
“The way that we remove politics and polarization is by building actual solutions [...] That’s how we take the...
The circumstances of change: Innovation at UBC’s Creative Destruction Lab
“We're not just doing something minor and iterative here. We're trying to radically disrupt for the positive benefit...
Hope and a reality check from Dr. Susanne Becken, sustainable tourism professor
“I think a value shift is needed. [...] This whole idea of regenerative tourism – that's taking off both with...
How guided tours help preserve nature
"People inherently want to protect things that they care about.” — Jared Garfield People are going to explore, and it...
Bottom-up solutions: The bike shop making Bend better
“I don't know if tourists actually have as much of an effect on the values of Bend as much as Bend has an effect on...
How regional tourism impacts Tribal lands: Bend and Warm Springs Reservation
“We look out for our land base because this is all we've got, and because this is all we have, we need to take care of...
Why “complete communities” make more sustainable places
“I think in order to take care of a destination, it has to be a true partnership with the community.” — Ben Gordon...
Learning from resident sentiment studies at OSU’s Sustainable Tourism Lab
“The goal, really, of sustainable tourism is to protect the destination for the next hundred, 200 years, so that...
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
