user-generated content

Calgary spurs visitor and influencer stories in national campaign by positioning the city as the Basecamp to Adventure

In Calgary, you can enjoy the world-famous Calgary Stampede, a vibrant music scene, and sled down the popular luge and bobsleigh tracks, part of the legacy of the 1988 Winter Olympic Games. Canada’s third-largest city has plenty to offer, but what truly sets it apart...

Iconosquare’s advanced media search: Game changer for Instagram curation and engagement?

Did you know that more than 95 million photos and videos are shared on Instagram every day? That can make searching for content from your destination akin to looking for a needle in a haystack. Luckily, Iconosquare has responded to the needs and wants of content...

How destinations can increase word-of-mouth promotion by designing socialgenic experiences

Recognizing that visitors are social and that travel-bragging is a primary motivator for travel, modern destinations and tourism operators can improve promotion by designing "socialgenic” experiences. Social: That which includes a connection and an exchange between...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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