visit sørlandet

Destination marketers need to learn from the past to shape a healthier tourism future

2016 may be a year of reckoning for the tourism industry. In her recent article, “Are the eggs of the tourism goose starting to crack?”, strategic advisor and Founder of Concious Travel Anna Pollock calls out systemic problems within the tourism industry that have...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

The destination marketing world is changing as consumers use technology to share their experiences online through word of mouth, and organizations are trying to adjust to the shift. This 2003 quote from Harvard Business Review remains relevant today: “...the only path...

The future role of a DMO: How Visit Sørlandet in Norway is an international leader in industry development

Heidi Sørvig is the Chief Executive Officer of Visit Sørlandet, a DMO that represents the region of Southern Norway, and which is recognized as an international leader for its innovative approach to industry development. She is also a spokesperson for organizational...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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