visitor centre

Do your visitors still need a visitor centre? Use these 4 criteria to find out

If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar visitor centre? It’s common practice to operate one; according to one study, eight out of ten destination marketing organizations (DMOs) have an...

Are DMO visitor centres making a Blockbuster mistake?

“I’ve been frankly confused by this fascination that everybody has with Netflix […] Netflix doesn’t really have or do anything that we can’t or don’t already do ourselves.” -Blockbuster CEO Jim Keyes, in a 2008 interview with CBS News In the mid-2000s, Blockbuster...

Your destination needs to offer visitor servicing through social. Here’s why.

Is your destination listening and responding to its visitors online? If not, you have work to do. The State of Social Customer Service report from Conversocial published in August 2016 shows that now more than ever, businesses all over the world are responding to...

Will Google Trips disrupt the visitor centre as we know it?

Sep 27, 2016 | Topic: Visitor centres, Visitor experience

Visitor centres, you’ve got competition. On September 19, Google launched its latest travel app, Google Trips. The app...

Social media innovation for destination marketers

Sep 19, 2016 | Content marketing and campaigns, Tips from destinations

How is your organization harnessing the power of social content? You don’t need a reminder that the world of content...

How design thinking can improve your destination’s visitor experience

Jun 1, 2016 | Visitor experience

The core duties of a destination marketing organization (DMO) are shifting away from promotion in the inspirational...

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