wonderful copenhagen

Place brand manager roles are expanding: here’s why and what to do next

“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim - known as The Law of Raspberry Jam - describes a core challenge of destination branding: Without a coherent story and coordinated stakeholders, your brand loses its...
Read More

A destination marketing year in review: Our most-read articles of 2017

As the year comes to a close, we look back at the trends and articles that were of most interest to you, our readers. Our top five posts this year range from Wonderful Copenhagen’s provocative destination marketing strategy, to overtourism, to niche marketing. Here...
Read More

Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy

Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in consultation with Destination Think, the plan outlines seismic shifts in the DMO's role, and begins by describing what Copenhagen will leave behind,...
Read More

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

You’ve found your partner for destination marketing

We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

SUBSCRIBE

Get must-read updates delivered weekly!

Sign up to have our must-read weekly digest of leading destination marketing trends and innovation delivered directly to your inbox.

Fields marked with an * are required.

Consent*

Thank you! You will receive an email to confirm your subscription.

We value and respect your privacy. Click to read our privacy policy.