word of mouth

Boost word of mouth with remarkable mementos

Today’s travellers are the primary storytellers of the destinations they visit. For this reason, destinations and their tourism businesses need to focus on product as the starting point for both owned and earned promotion. Experiences and products that are socialgenic...

Essential reading list: Word of mouth and the future of destination marketing

Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry Association of Canada (TIAC) Congress in Ottawa, Canada, Destination Think CEO Rodney Payne described the future of destination marketing and the...

The end-to-end customer experience for destinations

Destination marketing leaders have identified the major challenges they face in 2016, and the need for cohesive strategies that address them. As marketers respond to the shift to consumer engagement, evolving consumer behaviour and word of mouth, the need to measure...

Destinations are shifting to digital-first marketing to improve word-of-mouth promotion

Jun 16, 2016 | Destination marketing strategy, Strategic planning, Topic: Shareable experiences

The destination marketing world is changing as consumers use technology to share their experiences online through word...

50 challenges that 50 destination marketers told us they face

May 23, 2016 | Destination marketing strategy, DMO leadership

The Destination Think team has researched the challenges faced by the world’s leading destination marketers. Through...

The Destination Management and Marketing Model part 8: Conversation Starters

Feb 3, 2015 | Destination marketing strategy, Strategic planning

We're living in a time of extreme word-of-mouth. Get people talking and they'll do the marketing for you. And people...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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