Xcelerator

Case study: How Campbell River rebranded itself from the inside out

Successful destination branding stems from the identity of the people who make a place what it is. Over time, people and communities change, places and travel habits change, and destinations need to ensure that brand strategy evolves along with them. Campbell River is...
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Whale watching and Wi-Fi: Why building the right infrastructure makes a tourism experience more socialgenic

Destinations and tourism businesses benefit greatly from peer-to-peer promotion and operators in the know prompt it from their guests wherever possible by creating “socialgenic” experiences. Need a refresher? Social + Genic = Socialgenic: That which produces or causes...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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