“Because Tofino is so popular, it definitely has the opportunity to educate visitors, and I think if you can just even...
Visitor experience
Storytelling, tourism, and reconciliation
“You asked about my mission, it's education through tourism and truth telling and getting to that place where...
ADAPTING TO TOURISM’S EVOLVING RELATIONSHIP WITH WILDLIFE
“You have to kind of be prepared to roll with punches because marketplaces change, people change. You learn that you...
Do your visitors still need a visitor centre? Use these 4 criteria to find out
If you started a new tourism destination from scratch, would you invest your limited resources in a brick-and-mortar...
Airbnb adds Experiences to its sharing economy platform
In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns...
India’s free SIM cards: a win-win for destinations and visitors
Destination marketing organizations (DMOs) everywhere are seeking new ways to provide value to visitors while helping...
Google Maps makes trip planning more social with new Lists feature
Every industry has at least one trailblazer that grabs the attention of the entire market whenever they announce...
Is your DMO delivering a little extra to make a big difference?
In the late 1800s, deep in the bayou of Louisiana in the United States, a tradition was born that still exists to this...
Are DMO visitor centres making a Blockbuster mistake?
“I’ve been frankly confused by this fascination that everybody has with Netflix […] Netflix doesn’t really have or do...
Instantly help your visitors through micro-moments
How long does it take for a potential traveller to plan their next holiday? Marketers have long assumed that the...
Your destination needs to offer visitor servicing through social. Here’s why.
Is your destination listening and responding to its visitors online? If not, you have work to do. The State of Social...
Phygital tourism is here to change your world
In an age of mashups and remixes, the word “phygital” is an apt hybrid. Phygital marketing seeks to seamlessly blend...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
