Visitor experience

Airbnb adds Experiences to its sharing economy platform

In Q4 2016, Airbnb took a giant leap into new tourism territory by announcing Experiences, a new platform that turns locals into tourism operators. It’s all part of the company’s Trips product, which expands Airbnb beyond guest accommodations and home sharing into the...

India’s free SIM cards: a win-win for destinations and visitors

Destination marketing organizations (DMOs) everywhere are seeking new ways to provide value to visitors while helping them share their experiences. From producing engaging content, to social listening and enabling Wi-Fi, the tactics destinations use to encourage...

Google Maps makes trip planning more social with new Lists feature

Every industry has at least one trailblazer that grabs the attention of the entire market whenever they announce something new. For technology, it’s Apple. The auto industry has Tesla. Music has Adele. Increasingly for DMOs, it’s Google. No company has more power to...

Is your DMO delivering a little extra to make a big difference?

Mar 7, 2017 | Topic: Visitor centres, Visitor experience

In the late 1800s, deep in the bayou of Louisiana in the United States, a tradition was born that still exists to this...

Are DMO visitor centres making a Blockbuster mistake?

Feb 28, 2017 | Topic: Visitor centres, Visitor experience

“I’ve been frankly confused by this fascination that everybody has with Netflix […] Netflix doesn’t really have or do...

Instantly help your visitors through micro-moments

Feb 23, 2017 | Visitor experience

How long does it take for a potential traveller to plan their next holiday? Marketers have long assumed that the...

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