OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.

You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

Want greener travellers? Rely on rewards, says Copenhagen
“Four out of five people want to act sustainably. But in reality, only one in five actually does.” – Rikke Holm...
How Bend vacations are building a city people want to live in
“When I think about why I show up to work every day, it's to leverage that visitor economy to enhance the quality of...
Building the future together: How Aboriginal title is reshaping tourism
“The responsibility I believe, as a lodge owner or a business owner, is to follow [...] First Nations culture and...
Funding sustainability from the skies: The Legacy Fund behind Bella Coola Heli Sports
“One of the coolest things about [...] becoming climate positive is how many businesses have followed our example.” —...
Integrating Indigenous voices into heritage tourism: Lessons from Barkerville
“It is our responsibility in Barkerville not only to celebrate the things that have happened in the past but to...
Jasper, Alberta’s 2024 wildfires: Lessons in tourism recovery and crisis management
How can your destination or business prepare for emergencies that disrupt tourism? In July 2024, significant...
How the next generation is keeping an ecotourism legacy alive in the Chilcotin
“I've always been extremely conservation-minded because of Dad.” — Shannon Lansdowne How can a tourism business stay...
Renewable experiences: EVs and a community vision
“Getting involved with e-bike rentals, it's not just for tourists. [...] I want to encourage more locals to start...
The Indigenous entrepreneur tending BC’s largest kelp farm
"Levelling up and being able to create those opportunities for yourself is, I think, one of the best parts of this...