OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
CREATIVE NICHE :: BERMUDA
LEVELLING UP THE PLAYING FIELD
A niche campaign platform that not only made Bermuda famous for winter, it also took steps to remedy the under-representation and negative portrayal of professional female kitesurfers.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
Destination marketers told us their 7 obstacles to collaboration and change
The first time I used Google Earth, I was hooked. Sometime around 2005, I found myself exploring the planet from my...
You’re not as famous as you think
You might be the king or queen of your castle. You’re passionate and creative about your destination’s branding, its...
Your destination needs to offer visitor servicing through social. Here’s why.
Is your destination listening and responding to its visitors online? If not, you have work to do. The State of Social...
Phygital tourism is here to change your world
In an age of mashups and remixes, the word “phygital” is an apt hybrid. Phygital marketing seeks to seamlessly blend...
Win your destination’s content marketing battle: Webinar recording and highlights
“Content marketing isn’t convincing people that they need what you have. Content marketing is informing the right...
Copenhagen declares “The End of Tourism as We Know It” in 4-year destination strategy
Wonderful Copenhagen has just announced the destination strategy that will lead it through 2020 and beyond. Written in...
Are you invested in the right business models?
Today’s destination marketing organizations (DMOs) are wrestling with their relevance. For some, it’s an existential...
How Holland builds and executes its social media strategy: Tips for destinations of any size
Ever wonder how other destinations do it? During Destination Think's 2015 Social Media Tourism Symposium in Amsterdam,...
What would planet Earth miss if your destination didn’t exist?
It’s a difficult but important question. In an extremely competitive tourism industry, differentiation is vital as...