OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
OUR EXPERTISE
OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST
Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
How guided tours help preserve nature
"People inherently want to protect things that they care about.” — Jared Garfield People are going to explore, and it...
Bottom-up solutions: The bike shop making Bend better
“I don't know if tourists actually have as much of an effect on the values of Bend as much as Bend has an effect on...
How regional tourism impacts Tribal lands: Bend and Warm Springs Reservation
“We look out for our land base because this is all we've got, and because this is all we have, we need to take care of...
Why “complete communities” make more sustainable places
“I think in order to take care of a destination, it has to be a true partnership with the community.” — Ben Gordon...
Learning from resident sentiment studies at OSU’s Sustainable Tourism Lab
“The goal, really, of sustainable tourism is to protect the destination for the next hundred, 200 years, so that...
Like-minded destination leaders shape the future of sustainable travel
We’re working on travel’s greatest challenges with the world’s leading destinations. The Destination Think team is...
How Visit Bend reinvests tourism dollars into sustainability and local amenities
“At Visit Bend, we think about regenerative travel like, how are we reinvesting the money that tourism brings into our...
Grenada’s restoration projects create valuable visitor experiences
“I always believed that there is a fix. There is a solution to anything that we've done on this planet.” — Phil Saye...
Changing minds through meaningful tourism at the Danish Architecture Center
“I think a lot of people coming from outside can learn something from Copenhagen, especially when it comes to...