OUR PURPOSE

TOURISM MUST LEAD TO A BETTER FUTURE

The challenges we face are growing at an accelerating pace. But all over the world, people, communities and businesses are actively working toward making their homes a better place. We believe tangible solutions to our toughest issues are out there, and that the travel industry holds the key to accelerating their progress on a global scale.
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OUR EXPERTISE

OUR INDUSTRY HAS THE POTENTIAL TO LEAD CHANGE THAT THE WORLD NEEDS MOST

Travel, and the people who work within the tourism industry, have always held a key role in exporting ideas that can transform places, people, and the planet. That’s why we’ve been using the storytelling skills we’ve been refining for more than a decade to amplify the voices of the destinations and leaders driving real change within their communities through incredible innovations.

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STRATEGY :: COPENHAGEN

CHARTING THE WAY FORWARD

With its all-inclusive 2024 strategy, the Danish capital maps the coordinates for a future where tourism is good for society as a whole, making the world a better destination in the process.

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WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION

Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.

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