Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
How tourism provides teachers up to $500,000 a year in eco-friendly Port Aransas
“Nature is everything here. But just as important are the people, our teachers, our residents and the way we come...
“We’re not invincible”: How Mammoth Lakes is funding wildfire defence with tourism dollars
“We want visitors to feel like they own this place, that they are stewards of it just as much as we are.” - John Urdi...
How Madison, WI, is becoming a Midwest beacon of inclusivity
“We’ve been called the best place to escape climate change in the U.S. But more than that, we’re a place where people...
Why kiwis are a KPI in Haruaki Coromandel
“We’d love it if every time a traveller comes to Hauraki Coromandel, they help make this a better place. Not just...
Slow travel, strong community: Marquette’s model for respectful tourism
“I saw comments online where people were frustrated with visitors. So I brought everyone I’d met over five years into...
Shifting into Park Mode: Inside Banff’s bold strategy to move visitors differently
“Banff National Park is one of the world’s most visited national parks - and it’s only getting more popular. The...
Want greener travellers? Rely on rewards, says Copenhagen
“Four out of five people want to act sustainably. But in reality, only one in five actually does.” – Rikke Holm...
How Bend vacations are building a city people want to live in
“When I think about why I show up to work every day, it's to leverage that visitor economy to enhance the quality of...
Building the future together: How Aboriginal title is reshaping tourism
“The responsibility I believe, as a lodge owner or a business owner, is to follow [...] First Nations culture and...