Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
The next exponential solution? AirMiners and carbon removal
“The way that we remove politics and polarization is by building actual solutions [...] That’s how we take the...
The circumstances of change: Innovation at UBC’s Creative Destruction Lab
“We're not just doing something minor and iterative here. We're trying to radically disrupt for the positive benefit...
Hope and a reality check from Dr. Susanne Becken, sustainable tourism professor
“I think a value shift is needed. [...] This whole idea of regenerative tourism – that's taking off both with...
How guided tours help preserve nature
"People inherently want to protect things that they care about.” — Jared Garfield People are going to explore, and it...
Bottom-up solutions: The bike shop making Bend better
“I don't know if tourists actually have as much of an effect on the values of Bend as much as Bend has an effect on...
How regional tourism impacts Tribal lands: Bend and Warm Springs Reservation
“We look out for our land base because this is all we've got, and because this is all we have, we need to take care of...
Why “complete communities” make more sustainable places
“I think in order to take care of a destination, it has to be a true partnership with the community.” — Ben Gordon...
Learning from resident sentiment studies at OSU’s Sustainable Tourism Lab
“The goal, really, of sustainable tourism is to protect the destination for the next hundred, 200 years, so that...
Like-minded destination leaders shape the future of sustainable travel
We’re working on travel’s greatest challenges with the world’s leading destinations. The Destination Think team is...









