OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
Whether through a robust marketing strategy, an all-inclusive place brand, an award-winning piece of creative or just a really smart execution, Destination Think’s global network of offices is united by one purpose, to help ensure the tourism industry’s actions lead to a better future for everyone. This idea has motivated us for over a decade and has never been more relevant in today’s complex reality.
COVID-19
A WORLD OF FORESIGHT
Since the onset of COVID-19, our team has been working around the clock to help places all over the world with mitigation and recovery strategies, scenario planning, agile creative platforms and always-on communications. Our global roster of clients continues to allow us to respond with unparalleled foresight into behavioral patterns, effective tactics and creative solutions. The majority of our COVID-19 recovery work is rolling out now, but please contact us if you want to chat or visit our industry support initiative, which is full of the tools and support you need to get started.
STRATEGY :: COPENHAGEN
THE BEGINNING OF LOCALHOOD
The world-famous four-year plan saw residents and travellers co-create the tourism destination and shape its development to make Copenhagen a better place to live for all.
BRAND :: THE WHITSUNDAYS
ENOUGH HEART TO GO AROUND
A customizable brand platform that created a signature heart for all of the Whitsundays to make their own. Starting from the heart of the Great Barrier Reef extending to the wonders of the often forgotten regions.
CREATIVE :: VICTORIA BC
RE-SETTING THE PACE
An innovative, hyper contextual campaign platform transformed a negative local sentiment into a cultural superpower. A remedy to the harried pace that shaped the lives of travellers in our target market.
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
What the destination marketing world can learn from Destination Campbell River
Destination Campbell River operated under a unique and extended arrangement where Destination Think had a contract to...
Destination Spotlight: Surrey, BC tracks rising tourism sentiment during campaigns
Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
Destination Spotlight: South Africa rallies around high-ranking places during recovery
South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...
6 ways destinations are harnessing the power of visitor sentiment data
The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
Meet Shawna Lang: DMO veteran focused on community engagement
"I am forever impressed and amazed at how resilient the tourism industry has been." Peaks and valleys are part of the...
NTO Ukraine calls on DMOs to show solidarity against war
“Tourism is the antithesis of war.” – National Tourism Organization Ukraine This is a call for public expressions of...
Meet strategist Tyler Robinson: On a mission to make DMOs part of the climate solution
“It’s important to recognize our place in the world. I don’t believe that we’re managers or even stewards of the world...