Tourism for a better future
OUR PURPOSE
TOURISM MUST LEAD TO A BETTER FUTURE
In this time of increasing uncertainty, the travel industry’s role and its impact on communities are under scrutiny. To succeed, tourism must contribute to a healthy environment, society, and economy, while minimizing its harms. Thankfully, sustainable solutions already exist. We believe the travel industry is poised to help them spread.
OUR EXPERTISE
WE EMPOWER DESTINATIONS TO LEAD
Effective leadership requires support. For more than 15 years, we’ve brought strategic planning and cutting-edge communication to hundreds of destination organizations. Today, we operate as a membership organization that enables members to learn from one another and accelerate the adoption of sustainable solutions to environmental, social, and economic challenges.
OUR WAY FORWARD
THE COLLECTIVE IS CHANGING TOURISM FOR GOOD
Our greatest challenges can only be solved together. The Destination Think Collective is a global alliance of leading destinations. We’re supporting one another on the journey toward a sustainable future and creating a path for others to follow.
WHAT’S POSSIBLE: IT IS TIME FOR TRAVEL TO BE PART OF THE SOLUTION
Our industry is made up of people driven to contribute to a better future. And when they collaborate together, they move the world. Join us on the journey, and be inspired by stories of change from your travel industry colleagues.
How Visit Bend reinvests tourism dollars into sustainability and local amenities
“At Visit Bend, we think about regenerative travel like, how are we reinvesting the money that tourism brings into our...
Grenada’s restoration projects create valuable visitor experiences
“I always believed that there is a fix. There is a solution to anything that we've done on this planet.” — Phil Saye...
Changing minds through meaningful tourism at the Danish Architecture Center
“I think a lot of people coming from outside can learn something from Copenhagen, especially when it comes to...
Webinar: Join us to shape the future of sustainable travel
It is a critical juncture in the history of travel and tourism. As global environmental and social challenges...
Green souvenirs: How travel to Copenhagen impacts grassroots sustainability
“Not only do we teach them about the city they're in, but we also give them the possibility of reflecting upon things...
New solutions in architecture: Landmarks on the path to sustainability
“The solutions to our problems – they really do exist.” – Anders Lendager Architect Anders Lendager knows first-hand...
Copenhagen CEO on the two biggest jobs ahead for travel destinations
“We didn't see ourselves only as a tourism sector company. We were trying to say that we are actually here for the...
Don’t copy, be inspired: How Copenhagen became a green beacon of hope
“There are many routes to the future. There's not just one. Copenhagen is fantastic. It's a miracle. Don't copy. Be...
How Tofino’s NGOs are teaching visitors about the value of restoration
“I can't claim to love the ocean, and live by it, and eat from it, and play on it, if I'm not prepared to be part of...