The End-to-End Customer Experience for Destinations

Our CEO, Rodney Payne, was a keynote speaker at the 2015 Tourism Industry Association of Canada (TIAC)’s annual Congress held in Ottawa, Ontario, and brought together a panel of some of Canada’s leading destination marketers, including Marsha Walden, CEO of Destination British Columbia; David Peacock, CEO of RT04 Inc. in Ontario; Emmanuelle Legault, Vice-President of Marketing, Tourisme Montréal; Paul Clark, Vice-President Destinations and Customer Experience, InterVISTAS; and Paul Tambeau, Director, Tourism and Economic Development, InterVISTAS. Here is Rodney’s presentation: Rodney Payne – The future of destination marketing from Rodney Payne And here is a list of links to further information on some of... read more

Announcing Destination Think! Events

Our SoMeT conferences are evolving. We are excited to announce a new generation, new program and new name for our conferences and events: Destination Think! events. When SoMeT first started, we had a specific focus: social media. But the landscape has changed dramatically. In the six years we’ve put on these conferences globally, we’ve learned a lot. As the concept of “social business” becomes the norm, SoMeT’s greatest strength has become a limiting factor. The “social media” in our name doesn’t accurately reflect the industry, as conversations now shift to all aspects of destination marketing. This shift is an... read more

We’re hiring in Brisbane!

We have two openings available to work on an epic project involving live events throughout Queensland. If you or someone you know wishes to apply, please send a cover letter and CV to For the next nine months, any interested community managers could be managing Facebook, Instagram and Twitter to talk with fans and followers about: The tennis aces at Brisbane International, The rippers and waves at Noosa Festival of Surfing, The roots, country and rock n’ roll of CMC Rocks QLD. And that’s just to name a few of the remarkable festivals these positions will be supporting.... read more

Twitter Adds Video Functionality: What This Means for Destinations

Have you heard the news?  Twitter has added 30-second video to our options of communicating with our followers!  And already we’re seeing some fun interactions happening between influencers, brands and followers.  It’s like how the selfie has taken the place of the autograph, but only better.  Getting a personal video response from someone (or something) you love is truly a “social media warm fuzzy” moment and can empower the very thing that makes Twitter so fun: authentic engagement. So what does this mean for the DMO?  For any of you who have followed us over the years, or have... read more

We’re expanding our business and want you to be a part of it

“Most companies across the travel and hospitality industry have embraced online media to some extent, but they haven’t demonstrated sophisticated use of digital channels. Companies’ biggest misstep? They’ve tried to be just as “social” as consumers. For consumers, these channels are social. For companies, they have to be all business. That means finding the place where their marketing strategies intersect with the ways consumers use these channels—ways that are not only social, but also different from how they use TV, radio, or print.” – January 2015 Deloitte study on how the travel industry uses digital marketing  Our world has... read more

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Our Chief Strategist, William Bakker, writes his own blog about leadership, marketing, travel and tourism. His observations, thoughts and conclusions shape our ideas for helping destination marketers thrive in the 21st century.

Read his latest post