Brand and identity

Why 70% of destinations said involving stakeholders is a major branding challenge

We asked our readers to tell us their destination’s biggest branding challenge. (The poll has since closed.) About 70% chose “involving our tourism industry to educate and align with our brand” as a significant obstacle, ranking it either four or five out of five in...

Place brand manager roles are expanding: here’s why and what to do next

“The wider any culture spreads, the thinner it gets.” -Stanley Edgar Hyman, literary critic This maxim - known as The Law of Raspberry Jam - describes a core challenge of destination branding: Without a coherent story and coordinated stakeholders, your brand loses its...

What tourism businesses need to know about destination branding

Michael Eisner, ex-CEO of Disney, once said, “A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures”. Destination brands live and breathe through ongoing collaboration. Thousands of small actions...

Case study: How Campbell River rebranded itself from the inside out

Apr 27, 2018 | Brand and identity, Topic: Case studies

Successful destination branding stems from the identity of the people who make a place what it is. Over time, people...

Place DNA® airs resident viewpoints to aid tourism planning in Big Sky, Montana

Jan 19, 2018 | Brand and identity, Topic: Place DNA®

Can you define your destination’s community identity? Do you know your residents’ greatest hopes and fears about...

Fight your DMO’s identity crisis with Place DNA®

Nov 3, 2017 | Brand and identity, Topic: Place DNA®

Who do you think you are and why does it matter? In the contemporary destination marketing landscape, the best...

Round table discussion: Responses to Harvard Business Review’s “Branding in the Age of Social Media”

Apr 13, 2016

What is a destination’s brand and how do you define it? Destination Think’s Senior Strategic Consultants recently had...

Why place branding needs to be built from the inside

Apr 13, 2016

There can be no city branding without citizens and no destination branding without residents. From afar, city and...

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