Content marketing and campaigns

Sand and Steel: Why Indiana Dunes is showing visitors history, even when it’s uncomfortable

"Historically we've always been, let's just focus on the good stuff. [...] That's not the full story here. Authenticity is important. [...] To be able to really embrace who you are as a region, as a destination in an authentic way, tell that story. It resonates more...

From promotion to purpose: Storytelling for responsible tourism

“I hope we as a community can attract people that are coming here for our community, that they see what we're doing, see what we are and want to make that a part of them.” – Aaron Peterson In an age of shifting traveller values and climate uncertainty, the stories we...

Framing the future: How storytelling drives environmental action

“How do you bring people in touch with the natural world? Well, I think tourism actually has a very big role to play to bring them out.” — Chris Harris How do you inspire people to protect the environment? For renowned photographer and adventure guide Chris Harris,...

Nature’s keepers: Campbell River’s stewardship-centred campaign

Oct 15, 2023 | Content marketing and campaigns

In the spring of 2023, we had an opportunity to build a campaign that surpassed conventional marketing. It ventured...

Why the hero-hub-hygiene content marketing strategy still wins for DMOs

Oct 26, 2018 | Best practices and tactics, Content marketing and campaigns, Topic: Always-on content

Every organization needs an easily understood content strategy to act as a roadmap for always-on activity and broader...

How Visit Flanders affects lives through social media, inspiring people to visit Flanders Fields

Apr 6, 2018 | Content marketing and campaigns, Tips from destinations, Topic: Case studies

Your destination’s most passionate advocates care deeply about the place where they visit or live. Often, this passion...

Learn about San Francisco Travel’s always-on approach to content marketing

Dec 14, 2016

It can be easy for any organization to become siloed and lose sight of its goals. Dan Rosenbaum, Senior Manager of...

Small budget, huge impact: Content marketing success in Inuvik, Canada

Jun 29, 2016

Destinations work hard every day to build their communities on Facebook. But imagine the challenge when your...

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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.

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