DMO leadership

Meet Shawna Lang: DMO veteran focused on community engagement

"I am forever impressed and amazed at how resilient the tourism industry has been." Peaks and valleys are part of the tourism business. And as a true destination marketing and tourism veteran, Shawna Lang has helped to guide communities and destinations through...

Meet strategist Tyler Robinson: On a mission to make DMOs part of the climate solution

“It’s important to recognize our place in the world. I don’t believe that we’re managers or even stewards of the world – we are guests.” Talk about sustainability, and Tyler Robinson lights up. The strategist formed a strong connection with nature growing up in...

Meet strategist Rebecca Godfrey: Striving toward better destination management and a more inclusive tourism industry

“We’ll all be better off if we think about the business case of making tourism more inclusive.” Rebecca Godfrey is the newest addition to Destination Think’s team of strategists, bringing an impressive resume that includes an advisory role in creating one of Canada’s...

Sharing gratitude for tourism’s positive impact and hope for the year ahead

Dec 23, 2021 | Destination marketing strategy, DMO leadership, Topic: Case studies

"There remains enormous potential within the travel industry and the act of travel itself to build a more just,...

A toast to tourism resiliency: How Parksville Qualicum Beach DMO cares for community through crisis

Oct 28, 2021 | Destination marketing strategy, DMO leadership

"Being a tight-knit, small community […] Not only are these people stakeholders and colleagues, but they're friends....

What South Australia’s bushfire response of 2020 can teach DMOs facing a crisis

Oct 16, 2020 | Destination marketing strategy, DMO leadership

South Australia entered 2020 in crisis mode. Bushfires brought severe devastation across the state and many other...

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