Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Destination marketing strategy
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
3 steps to address change management in your destination
Change is hard, but doing nothing is a choice with consequences. If you’ve chosen to embrace change, the next logical...
4 outdated destination marketing ideas that need to die
It’s time to bust some destination marketing myths. As consumer behaviour evolves, older models for promoting a...
Responding to crisis: How destinations can show leadership in an emergency
Destination marketers know the positive impacts of travel. Even in tumultuous times, visiting new places can create...
Net Promoter Score: How destinations can gather insights to improve the visitor experience and help operators succeed
Will visitors recommend your destination to their friends? If you’re not sure, it’s time to find out. Net Promoter...
Destinations, technology and storytelling: Google’s “Beyond the Map” gives users an immersive Rio experience
Can you truly explore a destination through the internet? Having mapped the world with Google Earth and dabbled in...
Switzerland Tourism’s innovative funding model creates valuable partnerships that mitigate risk
Effective long-term strategy means weathering economic ups and downs, but many of today’s destination marketers work...
China’s outbound tourism growth brings new opportunities for destinations to connect with travellers
Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international...
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations,...
VISIT FLORIDA explains why increasing word-of-mouth referrals is an essential priority
The American “Sunshine State” of Florida has a vision to be the world’s #1 travel destination. Ambitious? Definitely....
You’ve found your partner for destination marketing
We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
