South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...
Destination marketing strategy
6 ways destinations are harnessing the power of visitor sentiment data
The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
Meet Shawna Lang: DMO veteran focused on community engagement
"I am forever impressed and amazed at how resilient the tourism industry has been." Peaks and valleys are part of the...
Change management at the DMO: Why destinations need to be proactive
Is it business as usual for you today, or is it time for change? For many destination marketing organizations (DMOs),...
What destinations should know about Pokémon GO
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...
8 things your DMO needs to know about its tourism operators
Earlier, I wrote about the six things tourism businesses should know about their destination marketing organization...
NBTC Holland Marketing describes their approach to partnerships and key challenges for DMOs
What if a country became a city? How can we better integrate tourism into the whole economy? How will our destination...
Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities
As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of...
Essential reading list: Word of mouth and the future of destination marketing
Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry...
Are you resisting or creating innovation for your destination?
A space mission is a life-and-death enterprise in which every action taken by the team is critical. In his book, An...
A simple Design Thinking approach to brainstorming
In theory, brainstorms are a great way to get input and collectively come up with new and innovative ideas. In...
Two ways CEOs can build an agile destination marketing organization
For destinations facing an upended landscape and changing visitor behaviours, it’s natural to fear being left behind....
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
