Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Destination marketing strategy
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
China’s outbound tourism growth brings new opportunities for destinations to connect with travellers
Outbound tourism from China is growing by leaps and bounds. In 2015, people from China spent 53% more on international...
Insights for destinations: Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s Internet Trends Report is one of the tech industry’s most highly anticipated annual presentations,...
VISIT FLORIDA explains why increasing word-of-mouth referrals is an essential priority
The American “Sunshine State” of Florida has a vision to be the world’s #1 travel destination. Ambitious? Definitely....
Change management at the DMO: Why destinations need to be proactive
Is it business as usual for you today, or is it time for change? For many destination marketing organizations (DMOs),...
What destinations should know about Pokémon GO
Caution: A Charmander or a Blastoise may be hiding in your visitor centre! If you’re not sure what that means yet,...
8 things your DMO needs to know about its tourism operators
Earlier, I wrote about the six things tourism businesses should know about their destination marketing organization...
NBTC Holland Marketing describes their approach to partnerships and key challenges for DMOs
What if a country became a city? How can we better integrate tourism into the whole economy? How will our destination...
Destination marketers are collaborators: DMOs must strive for a net benefit from tourism in their communities
As a resident in a popular tourism destination, you’d be right to ask how visitation affects you. Are the crowds of...
Essential reading list: Word of mouth and the future of destination marketing
Are your destination’s visitors its best marketers? During his talk and panel discussion at the 2015 Tourism Industry...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
