Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...
Research and analysis
Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging
The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...
Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis
Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...
Destination Spotlight: South Africa rallies around high-ranking places during recovery
South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...
6 ways destinations are harnessing the power of visitor sentiment data
The success of your destination hinges on the way people feel about travelling there. Visitor sentiment directly...
Why do destination marketers need passionography?
Coined by our Chief Strategist, William Bakker, passionography is the study of people who share an interest in a...
Will your destination’s legacy travel markets evaporate?
COVID-19-related regulations are probably causing your destination's travel markets to change. But are your newest...
What can your destination do about tourism leakage?
Reduce tourism leakage with long-term strategic goals and new success metrics. When tourism revenue is funnelled...
Reimagining travel means preventing tourism leakage
How much tourism revenue stays in your community? Tourism, at its best, can make an immensely positive impact on your...
Mitigate COVID-19’s impact on your destination: Phase 1 of 3
The COVID-19 crisis places many destination marketing organizations (DMOs) in a new and precarious position. Amid...
10 U.S. tourism markets ranked by online word of mouth
Data shows that, among 10 major cities, the volume of online conversations about tourism has increased by an average...
5 ways your DMO can re-energize stakeholders with Tourism Sentiment Index
Many destination marketers are using Tourism Sentiment Index (TSI) to find out what people are saying about their...
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We work with the most innovative tourism boards in the world to create a vision for each of their destinations, solve business challenges and execute brilliant, integrated campaigns. The expertise we apply to that work is shared in the articles published here and in our DMO Matters newsletter.
