Research and analysis

How visitor data protects trails in Grand Junction, CO

"We operate more like a data science department than a traditional DMO [...] This data strategy allows our budget to be bigger than it actually is." – Elizabeth Fogarty What if you could prevent overcrowding before it becomes a problem? Visit Grand Junction has a...

Travel leaders behind 100 Travel Innovations aim to inspire an industry

“Hopefully these solutions are not just a hundred solutions, but a hundred tiny blueprints or at least a hundred tiny starting points for somebody to make a difference in their area.” — Sara Raymond de Booy Are you wondering how travel can truly make the world a...

Learning from resident sentiment studies at OSU’s Sustainable Tourism Lab

“The goal, really, of sustainable tourism is to protect the destination for the next hundred, 200 years, so that residents and visitors can enjoy it the same way that we experience it now or maybe even better than we experience it now.” — Todd Montgomery How do locals...

Introducing 2023’s Leading Places: The 100 Most Loved Destinations Around the World

Jan 31, 2023 | Destination marketing strategy, Research and analysis

These destinations have the world’s most satisfied visitors. Are your destination’s visitors happy? It’s valuable to...

Destination Spotlight: Surrey, BC tracks rising tourism sentiment during campaigns

Aug 4, 2022 | Destination marketing strategy, Research and analysis, Topic: Measuring success

Surrey, BC is Canada’s 12th most loved destination, according to 2021 tourism sentiment data. The city’s reputation is...

Destination Spotlight: Richmond, VA leans on sentiment data to validate tourism messaging

Jul 27, 2022 | Destination marketing strategy, Research and analysis, Topic: Measuring success

The storied past of Richmond, Virginia can stir the full range of emotions, and as the city’s history continues to be...

Destination Spotlight: City of Melbourne measures against competition using live sentiment analysis

Jul 14, 2022

Being a successful city destination requires vigilance. While Melbourne, Australia, is a popular place, competition is...

Destination Spotlight: South Africa rallies around high-ranking places during recovery

Jul 7, 2022

South African Tourism is charting its way through the impacts of the pandemic, using Tourism Sentiment Index to...

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