Strategic planning

4 takeaways for your DMO’s strategic planning during COVID-19

In this moment of COVID-19 crisis, is your DMO’s strategic planning on hold? Temporarily pausing your DMO’s strategic planning to take care of urgent needs is understandable. In many places, tourism businesses are closing, travel has ceased, and DMO funding is...

Virtual Forum day 1 recap: Strategic planning for your destination through COVID-19 crisis

“This is your chance to stand up and make a difference, to be that leader in your industry, to support them through crisis.” - William Bakker, Chief Strategist at Destination Think Destination Think Virtual Forum began today with a presentation on strategic planning...

5 DMO responses to the mass tourism crisis (and a running list)

If you missed it in March, we published our view on the serious risks of pursuing economic growth as the primary goal of tourism. In short, pursuing greater revenue through higher volumes of visitors is a potential path to being overwhelmed. We are not alone in...

Know your visitors, focus your budget

Jun 7, 2019 | Destination marketing strategy, Strategic planning

For most potential visitors to your destination, the journey between “I’ve never heard of this place,” and “I’m going...

The Love of Tourism: Bay of Plenty plans a future of flourishing

Apr 3, 2019 | Destination marketing strategy, Strategic planning, Topic: Sustainable tourism

“Sustainability doesn’t go far enough,” says Kristin Dunne, CEO at Tourism Bay of Plenty (TBOP), echoing The Love of...

Banff National Park communications plan shifts traveller behaviour amid record-smashing visitor numbers

Mar 15, 2019 | Destination marketing strategy, Strategic planning, Topic: Case studies

As more tourism destinations sustain high visitor volumes, some are using innovative strategies to manage visitation....

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